Richard Ayres
How upskilling marketing and business development teams can aid staff retention
For those in charge of marketing or business development teams, the loss of a key member of staff who has decided to move on to a fresh...
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Richard Ayres
- Nov 3, 2023
- 4 min
Why are CRM systems important?
In some organisations there can be confusion as to the precise nature and purpose of a CRM (client relationship management) system....
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Richard Ayres
- Jan 14, 2020
- 3 min
Why maintaining the sales push in good times as well as bad is important
When things are going well and the business is busy, it is perhaps easy to focus solely on servicing existing customers to the exclusion...
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Richard Ayres
- Jul 29, 2015
- 3 min
Why filling the sales hopper is vital to longevity
“If you stand still, you go backwards!” is a phrase often heard around boardroom tables and in sales team discussions. People may wonder...
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Richard Ayres
- Jul 2, 2015
- 2 min
What is the difference between marketing and business development (sales) in professional services?
I am sometimes asked the question – “What is the difference between marketing and business development (sales) in professional services?”...
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