What people say about us
Richard helped GJE define its many areas of expertise, allowing us to focus on those technologies and inventions that add real commercial value to our clients. His expertise, energy and drive brought forward several initiatives, which mean we market our know-how more effectively; and our growth over the last eighteen months pays testament to this. We particularly appreciated his support for our Partners and attorneys in growing their own business development and marketing knowledge.”
John Wade, Practice Director, Gill Jennings & Every
“Richard achieved a tremendous amount at W&R in creating our marketing department. He put in place systems, methodologies and a means by which we were able to raise the profile of the firm considerably within the market place. Without a doubt, Richard left us much stronger than before he began.
A big part of his role was to bring focus to the pursuit of new business, both with new clients and existing ones, and to that end he showed considerable endeavour in working with partners and attorneys to improve our understanding of marketing and business development. The consequential new client growth we experienced was testament to these efforts.”
Karl Barnfather, Chairman, Withers & Rogers LLP
"Richard Ayres, Director of Galvanise, brings proven methodologies, processes and planning to both marketing and business development, key ingredients for success.
Richard offered Vendigital a fresh perspective. We knew that we needed a marketing plan, which he focused on market segmentation, the potential target population, 'ideal client’ characteristics to aid filtering and prioritising and the creation of sales hoppers. He also urged us to acquire a deeper understanding of our clients and prospective clients in order to improve our effectiveness in driving a productive agenda.
Richard also explored with us our corporate messaging, helping us to establish a clear value proposition and points of view on issues and trends affecting our contacts in key sectors within the market place.
From a practical standpoint, Richard is very flexible, approachable and unassuming. He is open and honest. He helped us to realise that the next step in the organisation’s evolution should be an investment in a full time marketing resource to drive much needed programmes and alleviate pressure from the management team."
Roy Williams, Managing Director, Vendigital
"Richard brings real know how and insight to his clients in the field of business development and marketing, thanks to his impressive experience of both the corporate and professional services environment.
"He is pragmatic and sensitive to the nuances that different business structures pose but this does not prevent him from asking insightful questions and exploring things from a different angle which helps him quickly identify priorities for the business.
Richard showed us a way of engaging with our customers that would allow us to acquire key market intelligence upon which our future product development and customer offering could evolve. His attention to detail and big picture understanding allowed him to quickly convert a concept into a practical, workable reality and one that delivers results. Our business continues to grow and such thinking is vital to that success."
Simon Fox, Business owner, One Lux
“Richard is a highly-respected, results-driven marketeer and Smarts has worked with him at Withers & Rogers and, prior to this, at PwC. He is knowledgeable and gives clear direction and focus to the firm's marketing and business development efforts.”
Christine Smart, Senior Consultant, Smarts Illuminate
"We brought Richard in to carry out a full audit of our marketing activities and to prepare a marketing plan going forwards. A key element for us was a more focused and efficient approach to the targeting of new business, supplemented by a series of insightful training sessions, which were well received by all. Richard was very user-friendly, and we were delighted with the results we achieved. It was a very-worthwhile exercise."
Mark Goodwin, Senior partner, Wilson Gunn