Communicating the need for change (PwC)
Upon his arrival at the firm and in recognition of the likely challenges associated with a “silo mentality” among partners and staff, Richard conducted an internal communications audit which identified a lack of formalised mechanisms for educating, encouraging and inspiring fee earners and staff to support the firm’s growth plans.
Richard proposed and implemented a communications programme which encompassed the introduction of a bi-monthly, Midlands wide newsletter, the adoption of senior manager breakfast briefings with the leadership team, email messages and con calls to all staff from the Chairman and yearly staff briefings, highlighting regional performance.
Being able to explain plans clearly had the desired effect of energising all concerned. The net effect was a return to sustainable, profitable growth for the Midlands, achieving sustained year on year revenue increases that were the envy of other regions who were typically struggling with low single digit figures.